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Every Brand Tells a Piece of the Story

Each brand represents a different part of the story, united by purpose and a shared respect for the Western lifestyle.

Tough Draw Sports

We help athletes build more than a career. We help them build a legacy that lasts beyond the ride.

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Tough Draw TOUR

Coming in 2026. The Tough Draw Tour will deliver a bull riding–only league built on a rider-first foundation, producing elevated events with top-tier matchups, competitive excellence, and authentic Western culture.

COMING SOON

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Tough Draw Talks

Where real conversations meet real culture. Hosted by Brad Hughes, this podcast shares the untold stories of cowboys, creators, and the people shaping Western life today.

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Tough Draw Film

Two cowboys. One shot at redemption. Set in the heart of Texas, this story shows that winning is about more than staying on the bull.

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COMING SOON

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Ready to ride with us?

Whether you're an athlete looking for representation, a brand seeking creative partnership, or a fan wanting to connect, we’re here to build something real.

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