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Inside Tough Draw

Go deeper into the people, projects, and purpose behind everything we do.

LATEST BLOG POSTS

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Tough Draw Tuesday: Moments that Mattered in Puyallup

With NFR hopes on the line, the CINCH Playoffs in Puyallup brought meaningful moments for Tough Draw Sports athletes. From comebacks and growing families to Acumatica’s support behind the chutes, the weekend offered a closer look at what made those moments matter—on and off the dirt.

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Tough Draw Tuesday: Ellensburg’s Tradition Meets Today’s Talent

More than 100 years after ranch hands first competed at the Ellensburg Rodeo, today’s athletes continue raising the bar of competition. This Tough Draw Tuesday looks at a remarkable weekend of bull riding, the final stretch of the PRCA season, and what Ellensburg’s numbers reveal about the depth of talent in professional rodeo.

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Tough Draw Tuesday: Jace Trosclair’s Drive to Keep Chasing the Dream

For Jace Trosclair, “I’m proud of you” is more than a compliment. This Tough Draw Tuesday looks at the sacrifice, loss, support, and unwavering belief behind his road from Chauvin, Louisiana, to the NFR, and the people who helped him keep going when coming home would have been easier.

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Tough Draw Tuesday: Who’s in Your Corner?

Tough Draw has never been built by one person alone. This Tough Draw Tuesday reflects on the people who have stood in Brad Hughes’ corner from the beginning, and how those relationships shaped the way Tough Draw now stands alongside athletes, brands, businesses, and stories across the Western industry.

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Tough Draw Tuesday: Trey benton III — A Cowboy Between Eras

Trey Benton III has stepped away from bull riding, closing a chapter built through seven NFR qualifications, rank matchups, injuries, comebacks, and a reputation as one tough cowboy who never quit. This Tough Draw Tuesday reflects on TB3’s career, his family, and the cowboy he remains beyond the arena.

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Tough Draw Tuesday: The Story Before the Story

Some of Tough Draw’s best stories begin with a plan, but they’re often shaped by the details no one expected. This Tough Draw Tuesday looks at how listening, asking better questions, and following the deeper thread can uncover the real story behind athletes, businesses, partnerships, and the Western industry.

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Tough Draw Tuesday: Carlee Otero’s Pursuit of 1%

Carlee Otero’s career has been built one decision, one horse, and one percent at a time. This Tough Draw Tuesday looks at the five-time NFR qualifier’s journey from a $500 horse to the strongest horse string of her career, and the work, faith, family, and mindset behind it all.

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Tough Draw Tuesday: More Than a Handshake

In Western sports, the logos seen across arenas, athletes, and events often represent more than advertising. This Tough Draw Tuesday looks at the difference between sponsorships and true partnerships, and how trust, shared values, and real relationships continue to shape opportunity across the Western industry.

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Tough Draw Tuesday: Passing It On

Some of life’s most important lessons are taught through ordinary things. This week’s Tough Draw Tuesday looks at how rodeo’s greatest influence is often passed down through example, from Jacob Lees and Richie Champion to the lasting legacy of Lane Frost.

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Tough Draw Tuesday: Jacob Lees Keeps Building

Jacob Lees is building one of the strongest seasons of his career. Now sitting No. 2 in the PRCA Bareback Riding World Standings, the Tough Draw Sports athlete has turned years of preparation, hard lessons, family support, and steady momentum into a standout 2026 run, including a second-place finish at the Calgary Stampede.

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Tough Draw Tuesday: Behind the Miles of Cowboy Christmas

Cowboy Christmas is one of the most important stretches in professional rodeo, where money, miles, and momentum can change a season fast. This Tough Draw Tuesday looks at the impact of the Fourth of July run through the experiences of Tough Draw Sports athletes, including rookie bull rider Gavin Mitchell.

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Tough Draw Tuesday: Why We Keep Showing Up

Rodeo is built on competition, but the people are what keep everyone coming back. This Tough Draw Tuesday reflects on the athletes, families, volunteers, committees, vendors, partners, and fans who make every rodeo more than a single weekend.

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Tough Draw Tuesday: The Summer Run

Summer run is one of the most important stretches in professional rodeo. Tough Draw Tuesday looks at how athletes navigate the miles, momentum, family, planning, and opportunity that shape the season while keeping the relationships and traditions of the Western way of life at the center.

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Tough Draw Tuesday: Colton Byram Trusts the Process

Colton Byram is putting together one of the strongest seasons of his career. Now ranked inside the PRCA Top 10 and chasing his first trip to the National Finals Rodeo, the Tough Draw Sports athlete continues to show the toughness, patience, and consistency that have defined his journey.

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Tough Draw Tuesday: Why Storytelling Still Matters

Storytelling remains one of the most important parts of rodeo and Western sports. Tough Draw Tuesday explores how athlete stories, family, tradition, perseverance, and human connection continue to shape Western culture and preserve the values behind the sport.

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TJ Gray and the Year Everything Changed

There are guys in this sport who win, and there are guys who mean something when they win.
TJ Gray is the second kind.

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THE TOUGH DRAW ORIGIN STORY

This is the first blog entry I ever wrote, and the heart behind it has only grown deeper. Tough Draw—the story, the script, the vision that started almost sixteen years ago—has truly changed my life.

LATEST COVERAGE

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Tough Draw Tuesday: Chase Dougherty’s Return to Form

As the 2026 rodeo season continues to take shape, athletes across the Tough Draw Sports roster are off to strong starts, building momentum early and setting the tone for the year ahead.

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Tough Draw Tuesday: The Next Chapter—Introducing the Tough Draw Tour

As the Tough Draw platform continues to grow, the launch of the Tough Draw Tour introduces a new live competition series designed to celebrate Western culture and elevate the athletes who define it.

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Tough Draw Tuesday: Tough Draw Athlete Mason Moody Leads the PRCA Bull Riding Standings

After making his first Wrangler National Finals Rodeo appearance in 2025, Mason Moody has started the 2026 season right where he wants to be—on top.

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Tough Draw Tuesday: Around the Campfire—The Story Behind Tough Draw Talks

As Tough Draw continued to grow through film production, athlete relationships, and storytelling, one thing became increasingly clear: some of the most meaningful moments in Western sports happen away from the arena lights.

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Tough Draw Tuesday: Tough Draw Sports Elevates Athletes Through Advocacy and Real Relationships

Developed from Tough Draw’s foundation in storytelling, production and relationships, Tough Draw Sports offers athlete representation tailored to help Western athletes reach their full potential both in and out of the arena.

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​​Tough Draw Tuesday: Before the Arena, There Was a Story

Before Tough Draw became a brand, a production agency, a representation group or a bull riding tour, it was a script.

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Tough Draw Launches New Website, Marking the Next Chapter in a Rider-First Western Brand

With the launch of its redesigned website, Tough Draw, the Western storytelling and athlete-focused brand is building on nearly 16 years of evolution from a film concept into a multi-vertical platform spanning production, athlete representation, marketing and live competition.

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