
Inside Tough Draw
Go deeper into the people, projects, and purpose behind everything we do.
LATEST BLOG POSTS
Tough Draw Tuesday: Moments that Mattered in Puyallup
With NFR hopes on the line, the CINCH Playoffs in Puyallup brought meaningful moments for Tough Draw Sports athletes. From comebacks and growing families to Acumatica’s support behind the chutes, the weekend offered a closer look at what made those moments matter—on and off the dirt.
Tough Draw Tuesday: Ellensburg’s Tradition Meets Today’s Talent
More than 100 years after ranch hands first competed at the Ellensburg Rodeo, today’s athletes continue raising the bar of competition. This Tough Draw Tuesday looks at a remarkable weekend of bull riding, the final stretch of the PRCA season, and what Ellensburg’s numbers reveal about the depth of talent in professional rodeo.
Tough Draw Tuesday: Jace Trosclair’s Drive to Keep Chasing the Dream
For Jace Trosclair, “I’m proud of you” is more than a compliment. This Tough Draw Tuesday looks at the sacrifice, loss, support, and unwavering belief behind his road from Chauvin, Louisiana, to the NFR, and the people who helped him keep going when coming home would have been easier.
Tough Draw Tuesday: Who’s in Your Corner?
Tough Draw has never been built by one person alone. This Tough Draw Tuesday reflects on the people who have stood in Brad Hughes’ corner from the beginning, and how those relationships shaped the way Tough Draw now stands alongside athletes, brands, businesses, and stories across the Western industry.
Tough Draw Tuesday: Trey benton III — A Cowboy Between Eras
Trey Benton III has stepped away from bull riding, closing a chapter built through seven NFR qualifications, rank matchups, injuries, comebacks, and a reputation as one tough cowboy who never quit. This Tough Draw Tuesday reflects on TB3’s career, his family, and the cowboy he remains beyond the arena.
Tough Draw Tuesday: The Story Before the Story
Some of Tough Draw’s best stories begin with a plan, but they’re often shaped by the details no one expected. This Tough Draw Tuesday looks at how listening, asking better questions, and following the deeper thread can uncover the real story behind athletes, businesses, partnerships, and the Western industry.
Tough Draw Tuesday: Carlee Otero’s Pursuit of 1%
Carlee Otero’s career has been built one decision, one horse, and one percent at a time. This Tough Draw Tuesday looks at the five-time NFR qualifier’s journey from a $500 horse to the strongest horse string of her career, and the work, faith, family, and mindset behind it all.
Tough Draw Tuesday: More Than a Handshake
In Western sports, the logos seen across arenas, athletes, and events often represent more than advertising. This Tough Draw Tuesday looks at the difference between sponsorships and true partnerships, and how trust, shared values, and real relationships continue to shape opportunity across the Western industry.
Tough Draw Tuesday: Jacob Lees Keeps Building
Jacob Lees is building one of the strongest seasons of his career. Now sitting No. 2 in the PRCA Bareback Riding World Standings, the Tough Draw Sports athlete has turned years of preparation, hard lessons, family support, and steady momentum into a standout 2026 run, including a second-place finish at the Calgary Stampede.
Tough Draw Tuesday: Behind the Miles of Cowboy Christmas
Cowboy Christmas is one of the most important stretches in professional rodeo, where money, miles, and momentum can change a season fast. This Tough Draw Tuesday looks at the impact of the Fourth of July run through the experiences of Tough Draw Sports athletes, including rookie bull rider Gavin Mitchell.
Tough Draw Tuesday: The Summer Run
Summer run is one of the most important stretches in professional rodeo. Tough Draw Tuesday looks at how athletes navigate the miles, momentum, family, planning, and opportunity that shape the season while keeping the relationships and traditions of the Western way of life at the center.
Tough Draw Tuesday: Colton Byram Trusts the Process
Colton Byram is putting together one of the strongest seasons of his career. Now ranked inside the PRCA Top 10 and chasing his first trip to the National Finals Rodeo, the Tough Draw Sports athlete continues to show the toughness, patience, and consistency that have defined his journey.
Tough Draw Tuesday: Why Storytelling Still Matters
Storytelling remains one of the most important parts of rodeo and Western sports. Tough Draw Tuesday explores how athlete stories, family, tradition, perseverance, and human connection continue to shape Western culture and preserve the values behind the sport.
LATEST COVERAGE

Tough Draw Tuesday: Tough Draw Sports Elevates Athletes Through Advocacy and Real Relationships
Developed from Tough Draw’s foundation in storytelling, production and relationships, Tough Draw Sports offers athlete representation tailored to help Western athletes reach their full potential both in and out of the arena.

Tough Draw Launches New Website, Marking the Next Chapter in a Rider-First Western Brand
With the launch of its redesigned website, Tough Draw, the Western storytelling and athlete-focused brand is building on nearly 16 years of evolution from a film concept into a multi-vertical platform spanning production, athlete representation, marketing and live competition.



















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