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Hold on

With roots in film, rodeo, and real relationships, our services are built to honor the Western way of life.

From production to promotion, we help people and brands tell stories that matter.

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Our Mission

With roots in film, rodeo, and real relationships, our services are built to honor the Western way of life. From production to promotion, we help people and brands tell stories that matter.

The Brands

Built to tell the Western story across every platform.

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Tough Draw Talks

A podcast featuring real conversations with cowboys, creatives, and Western voices.

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Tough Draw Sports

Athlete representation focused on integrity, branding, and long-term impact.

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Tough Draw Film

A creative studio producing narrative and documentary content shaped by grit and tradition.

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Tough Draw Tour

A live event experience built to bring sport, story, and community together.

What We Do

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Production

Cinematic storytelling from concept to screen.

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Photography

Capturing the people and moments that matter.

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Marketing

Messaging and media that move your brand forward

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Representation

Guiding growth through strategy and connection.

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Website Design

Clean, story-driven sites that reflect who you are.

SEE ALL SERVICES

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Featured Project

Lane dives deep into the life, the loss, and the legend of Lane Frost. It’s a story grounded in grit, built on truth, and crafted with the respect the Western world deserves.

ALL PRODUCTS

Media Mentions & Press

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Lane: Life, Legend, Lgeacy, explores those relationships and others to give a more robust perspective on Lane not only as a modern folk hero but as a human, too.

 

Though the original footage and photography are outstanding, the true power of the documentary lies in the incredibly intimate and vulnerable interviews.

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A packed house Sunday night in Atoka at Reba's Place as friends and family gathered to honor Lane Frost for a VIP screening of his documentary.

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For those who only know the 8 seconds side of the story, this is the real story... a tribute to what Lane's life and career did for his friends, family, and generations of bull riders that are still trying to be like him. - Tuff Hedeman

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Now, nearly 35 years after Lane's final ride, the legend of that cowboy from Oklahoma-- one of the greatest of all time-- carries on to a new generation.

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He (Brad Hughes) and his co-director, James Trawick, created the documentary so people could hear his story through those who were closest to Lane.

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Lane Frost, a name infamous with rodeo history, left an indelible mark on the world of bull riding.

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Centered around the life of Lane Frost, a bull rider champion and a cowboy legend who left a legacy on the sport of rodeo and western culture in several different ways.

Lane Frost Logos (1).png

Basically, what it does is combine the details of his life, the legend he became, and the legacy he left behind. There's a heartwarming story where you'll get to learn all about his story and how it happened.

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The legacy of hard work and redemption that one fan found compelling-she drove 13 hours to see the documentary.

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A packed house Sunday night in Atoka at Reba's Place as friends and family gathered to honor Lane Frost for a VIP screening of his documentary.

3.png

For those who only know the 8 seconds side of the story, this is the real story... a tribute to what Lane's life and career did for his friends, family, and generations of bull riders that are still trying to be like him. - Tuff Hedeman

Lane Frost Logos.png

Now, nearly 35 years after Lane's final ride, the legend of that cowboy from Oklahoma-- one of the greatest of all time-- carries on to a new generation.

5.png

He (Brad Hughes) and his co-director, James Trawick, created the documentary so people could hear his story through those who were closest to Lane.

6.png

Lane Frost, a name infamous with rodeo history, left an indelible mark on the world of bull riding.

7.png

Centered around the life of Lane Frost, a bull rider champion and a cowboy legend who left a legacy on the sport of rodeo and western culture in several different ways.

Lane Frost Logos (1).png

Basically, what it does is combine the details of his life, the legend he became, and the legacy he left behind. There's a heartwarming story where you'll get to learn all about his story and how it happened.

9.png

The legacy of hard work and redemption that one fan found compelling-she drove 13 hours to see the documentary.

1.png

Lane: Life, Legend, Lgeacy, explores those relationships and others to give a more robust perspective on Lane not only as a modern folk hero but as a human, too.

 

Though the original footage and photography are outstanding, the true power of the documentary lies in the incredibly intimate and vulnerable interviews.

3.png

For those who only know the 8 seconds side of the story, this is the real story... a tribute to what Lane's life and career did for his friends, family, and generations of bull riders that are still trying to be like him. - Tuff Hedeman

Lane Frost Logos.png

Now, nearly 35 years after Lane's final ride, the legend of that cowboy from Oklahoma-- one of the greatest of all time-- carries on to a new generation.

5.png

He (Brad Hughes) and his co-director, James Trawick, created the documentary so people could hear his story through those who were closest to Lane.

6.png

Lane Frost, a name infamous with rodeo history, left an indelible mark on the world of bull riding.

7.png

Centered around the life of Lane Frost, a bull rider champion and a cowboy legend who left a legacy on the sport of rodeo and western culture in several different ways.

Lane Frost Logos (1).png

Basically, what it does is combine the details of his life, the legend he became, and the legacy he left behind. There's a heartwarming story where you'll get to learn all about his story and how it happened.

9.png

The legacy of hard work and redemption that one fan found compelling-she drove 13 hours to see the documentary.

1.png

Lane: Life, Legend, Lgeacy, explores those relationships and others to give a more robust perspective on Lane not only as a modern folk hero but as a human, too.

 

Though the original footage and photography are outstanding, the true power of the documentary lies in the incredibly intimate and vulnerable interviews.

2.png

A packed house Sunday night in Atoka at Reba's Place as friends and family gathered to honor Lane Frost for a VIP screening of his documentary.

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From OUR CLIENTS

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JOHN D.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

KYLE F.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Britanny H.

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